Pic (Bruce Picot) is a very modest man. He says that his peanut butter is “really good”. It’s not. Pic’s Peanut Butter is fantastic and definitely a world beater! Even the fiercely competitive Aussies bypass their own peanut butter in favour of Pic’s. We took a short organised free tour of the Pic’s Peanut Butter processing factory at the Wakatu Estate. The factory is located  between Nelson and Richmond. Now some of us expect to find factory tours rather boring.  This one is not, especially when you have happy and very entertaining staff around.

Pic's Peanut Butter Jars

Actually, if you look closely at the labels, you’ll see that every Pic’s Peanut Butter jar has a poem printed under the label. This personal touch really got us interested and it made us want to know more.

Pic's Peanut Butter and Monica

Pic’s peanuts are NOT grown in China or Peru.  They’re grown in Kingaroy, Australia and brought over to New Zealand in 1000 kg bags.  They’re immediately processed immediately as a pure product. There are No preservatives, no added salt or emulsifiers – just the peanuts.  In fact, therre are 1000 peanuts allocated to each jar!  The staff are a happy lot and they make the tour a lot of fun, especially for children.  Dave loves getting his photo taken and kids love getting his autographs!

Pic's and Dave

When Michael touched this box, he could still feel the heat from these freshly packed jars!

Pic's freshly packed jars

After the tour ended, I bought a jar of my favourite Pic’s Peanut Butter – the crunchie one. Its a very popular for this Kiwi.

Pic's and Pam's jar

We thoroughly enjoyed this tour. It would fit perfectly for families looking for a 30 min timeframe of what to do with the kids, especially on a rainy day. I like Bruce Picot’s business ethic of not being driven by the profit margin and refusing to compromise on quality product. I think Pic and his staff are absolute stars!

pic's star

Get a free quote

Use a local New Zealand travel expert to plan your NZ holiday - for free!

4 responses to “A Kiwi success story – Pic’s Peanut Butter”

  1. Jan Roberts says:

    What a great tour – very Kiwi! This is by far Stephen’s favourite peanut butter, he won’t eat anything else since discovering it. Great to know it is so local. Definitely a must visit when we finally come up to the top of the south.

    • GuestNZ says:

      I would mention that due to food quality controls, most of the viewing is done through large glass windows. It’s fascinating to watch thousands of peanuts being blown through a clear vacuum tube. It’s been nicknamed the “peanut rocket ride” by the kids. Btw Jan, they’re also making the most delicious peanut oil for sale.

  2. Jane Smith says:

    Totally agree – Pic’s is the best ever. You can survive anything if you have a jar of Pic’s in your bag. J

Leave a Reply

Your email address will not be published. Required fields are marked *


Latest Articles
Get a free quote